In a large bowl, combine flour, sugar, yeast, salt, eggs, butter, and milk. Knead until smooth and elastic, then cover and let rise until doubled in size.
To make the jam, simmer diced strawberries, sugar, and lemon juice in a saucepan. Whisk cornstarch with water, add to the pan, and cook until thickened. Cool completely.
Roll the risen dough into a large rectangle on a floured surface.
Spread the cooled strawberry jam over the dough, then sprinkle evenly with ground cinnamon.
Roll the dough tightly into a log and cut into equal pieces.
Place the rolls in a greased baking dish and let rise for a second time.
Bake at 350 degrees F until golden brown.
Whisk cream cheese and powdered sugar with a splash of strawberry jam to make the glaze.
Drizzle over warm rolls and serve.